Sports Revenue &
Audience Maximization.
The platform and AI engine that turns five billion fans into owned data, measurable revenue, and value you can sell.
Two of the biggest names in football. Signed.
Manchester United FC
Social-commerce campaign — UK & US creators driving away-kit and third-kit sales. Scope confirmed, campaign planning underway; legal agreement finalizing.
Goes live
July 29
Feedz earns
Rev-share of attributed sales
Saudi Pro League
Full-season program · 26/27. Multiple revenue streams — acquisition, social commerce and content — across the season, including marquee Saudi clubs.
Goes live
August 4
Feedz earns
Rev-share across multiple streams
- Birmingham City · Tom Brady group
- Al Kholood FC · first foreign-owned Saudi club
- Formula 1 Saudi · first pilot beyond football
- Crystal Palace FC
Pre-season & full-season activations being finalized.
- FC Bayern Munich · summer Asia tour
- LaLiga · Atlético Madrid & Real Betis intros
- Real Madrid · model validated
Demos delivered; commercial proposals in review.
- Inter Milan · Tottenham · Newcastle
- Chelsea · Frankfurt · Slavia Prague
- MLSE · NASCAR · Red Bull · Williams F1
NFL pathway open — women, LATAM, Middle East.
Invited to the next round of Google's AI Futures Fund — equity funding, early Gemini access, Cloud credits, and 1:1 mentorship from Google Labs & DeepMind.
The creator economy is booming. Sport is wide open.
Feedz owns the intersection — routing a $44B-a-year creator market, growing 20% annually, into every sport.
Creator content beats paid ads. Every metric.
Higher click-through than standard paid social ads
Influencer Marketing Hub
Returned per $1 spent on creator marketing
inBeat / ShowCase
Higher purchase intent vs brand-paid media
Nielsen 2024
Marketers redirecting paid-media to amplify creators
Industry benchmark
Point Feedz at anything.
It finds the creators.
Any team, any market, any sport — Feedz's AI engine, aimi, surfaces the fan creators clubs never work with, and scores them on genuine affinity — not follower counts.
Finds fan creators anywhere on earth.
Ranks on fit & conversion, not follower counts.
Briefs, invites, approvals — end-to-end.
Brand-safety checks before anything ships.
Attributes every sale back to the creator.
Smarter each campaign — the compounding moat.
4 teams to 142 — and profitable from Year 2.
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Teams & clubs | 4 | 19 | 40 | 76 | 142 |
| Creators activated | 0.6K | 4K | 12K | 28K | 55K |
| Gross margin | 58% | 65% | 64% | 65% | 66% |
| EBITA | ($3.3M) | $0.1M | $7.4M | $30.4M | $69.7M |
| EBITA margin | (277%) | 1% | 15% | 28% | 33% |
Year 5 is just 142 teams and ~55K creators — a sliver of 40,000+ pro clubs. The ceiling is far higher. Illustrative plan; management estimates; not investment advice.
What anchoring this round could return.
8.10% at $50M post-money
7.62% at $250M post · ~12.7× paper
7.62% of $848.4M · ~43× pre-tax
The people behind Feedz.
Former CEO of Starcom Mediavest Group (now Publicis Media) across MENA & Turkey. Former advisor to McKinsey.
Built platforms for Four Seasons, the World Bank & GM. Led the F1 Saudi GP platform.
AI-driven product & growth leader; 20+ years scaling B2B and B2C platforms.
18+ years in AI & knowledge-graph architecture across Atlassian, NASA/JPL, the Federal Reserve Board, PwC and BCG. Leads aimi development.
Ex-Google; led marketing across Chelsea and Newcastle United.
20+ years in banking & corporate finance across TD, Truist and Capital One.
Back Feedz before the season proves the model.
$2.5M YC post-money SAFE at a $16.66M cap. Anchor may take all or part; committed co-investors fill the balance as legal agreements close. Priced round targeted Q1 2027.